When you mention digital marketing, you will be reminded daily of the changes in this industry. Six months have passed and digital marketers are constantly looking for new strategies and tactics to win customers for their own customer's products and services.
As per industry experts, 2021 is the year when the industry removes the dead dud marketing strategies and embraces new technologies to approach customers and boost sales. This article on "Future of Digital Marketing?" sheds more light on the concepts.
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A. Shoppable Posts
Covid-19 has created new problems in many areas of the world, including social isolation and lockdowns. Shoppable posts were born out of customers looking for easier ways to shop. When a customer surfs social media platforms, he/she finds a shoppable product/service post with the link in the bio. It is easy for customers to click on the link and purchase the product/service.
B. Programmatic Advertising
It is difficult for the marketing team to place ads on all channels that provide valuable information about products/services. This problem is solved by programmatic advertising, which allows customers to receive personalized ads on their preferred channels at specific locations based on their interests and behaviors. Programmatic advertising is the future of Digital Marketing. It focuses on customer attention and can lead to the most effective advertising campaigns.
C. Interactive Content
The digital marketing experts are constantly on the lookout for ways to keep their loyal customers happy. Customers should be able to interact with their company via online quizzes and polls. They can also sign up for gift vouchers. Digital marketers will have to be creative in content creation, not just in words, but also in web design. Both the website and social media posts must not only be interesting to the target audience but also outsmart their competition.