Your brand can have fun and stand out by incorporating gamification to live or virtual events. Many companies are at conferences with stands and booths, vying for customers' attention. It is important to do some research before you start planning your gaming strategy and choosing the mini-game that will be used at your live event. Gamify has launched more than 9,000 campaigns. They know how to make you successful! However, you can visit http://www.goama.com to get brief details of using and installing gamified apps.
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We have compiled top tips to help you avoid making mistakes in your event gamification campaigns.
The game can only be played in an app:
Many games can only be accessed via downloadable apps. It's all well and good. Potential users become discouraged by the barriers to entry, and they move on. This is not the end goal. The user experience should be fast and simple. Apps are great but Gamify specializes in HTML5 Games and recommends them for easy and quick access.
Users are rewarded for engagement and not mastery of content:
It's great to receive thousands of plays at an event for your game. Make sure your game contains content that educates users about your company, your products, and your values. These are just a few of the many ways you can accomplish this:
- Reaffirm Key Messages
- Create a lead capture form
No QR codes:
QR codes were a relatively new concept, and few people knew how to use them. The game could be shared via social media. It was engaging, fun, and a huge success! Event gamification is possible, but there are some things you should avoid before making it live. Use QR codes and give out prizes.